38 million tourists were welcomed to the United Kingdom in 2018. Forecasts announce 25% growth in arrivals by 2035 and the destination plans to be well prepared.
"As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands. That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and break down barriers for visitors with disabilities. This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer." This is how Theresa May presents the national agreement that will propel the United Kingdom to the top of the list of the world's tourist destinations by 2035.
Many measures in favor of tourism development that will make it possible to increase the appeal and competitiveness of the destination the United Kingdom
- The first major announcement was to increase the number of hotel rooms by 130,000, the majority of which will be built outside London. The United Kingdom had nearly 800,000 hotel rooms as of January 1, 2019, which is a substantial increase in capacity.
- The creation of Tourism Zones will enable better coordination locally. Particularly with digital, management and leadership training programs for PMEs.
- The launch of a Tourism Data Hub for tourism businesses will help professionals target their clientele better.
- The creation of two training diplomas with a goal to train 30,000 apprentices in cultural heritage, hospitality and F&B each year by 2025.
- Hosting people with specific needs remains a priority in the United Kingdom.
- The MICE activity will be boosted by a reinforced events program.
France, which is actually the leading tourist destination worldwide, will also have to deliver an extensive plan of actions is it wants to remain competitive on the international scene.