Paris Île-de-France, a versatile and resilient destination [1/2]

7 min reading time

Published on 12/01/21 - Updated on 17/03/22

Destinations

Many tourists, visitors and professionals alike see the Paris Region destination through the prism of its flagship assets, which attract tens of millions of visitors every year, making it one of the most visited destinations in the world. There are also many professionals in the sector who, after investing to be present in places that generate a large number of customers, have become accustomed to exceeding their objectives and having to turn away customers. But what happens the day the crisis sets in and the sector loses control of its destiny for a while?

Many of them have been looking for solutions to adapt and maintain their activity, others are struggling to survive and will have to evolve quickly. Finally, all of them are wondering about their customers and the best way to convince them, satisfy them, and thus build their loyalty. How can we...

MKG Consulting

MKG Consulting

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