Destinations

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The new face of European metropolises, actively focused on welcoming [2/2]

7 min reading time

Published on 13/10/20 - Updated on 17/03/22

Destination2

Over the last few decades, European metropolises have changed their face. Turning their activities towards services and especially tourism, whether business or leisure. Let's take a look back at the opportunities, ambitions and decisions that have led to these profound changes. This analysis will be completed by metropolises' point of view on themselves on their territories' development. Accessibility, urban development, structuring projects, development of the cultural offer... many factors have enriched the landscape of these destinations, attracting new customers to boost the hotel market.

BUDAPEST The destination offer is the most stable of the 5 destinations studied, with 6% growth in the number of channels between 2007 and 2020. The upscale segment grew the most, with 19% growth, representing 949 rooms created. As a sign of the market's structuring, the super economy hotel sector...

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