The MICE segment continues to be practically non-existent in Spain while waiting for business tourism to be.
For this reason, the chain has begun to reopen its urban offerings in Europe, in Germany and the United Kingdom.
In Germany, Meliá Hotels International has 26 of its 28 establishments open, while in the United Kingdom, where it has eight, only one remains to be reopened, although it will surely be in November.
In France it has two hotels operating in Paris, of the seven it manages in the country, to which one more will probably be added this month, although there are no more openings planned in one or two months. Nor in Italy, where there are still two establishments to open in Milan but for now maintains three in operation.
In other regions of the world they are also gradually returning to normal. In this sense, Asia Pacific stands out, where they have practically their entire operating portfolio, made up of nine hotels in Vietnam, eight in Indonesia, six in China, two in Malaysia, one in Thailand and one in Myanmar.
In the United States, they already have the Meliá Orlando open, to which they will add the Innside New York in early October.
With respect to urban hotels in Spain, Meliá is currently considering "operating in Madrid and Barcelona with three hotels per destination, a figure that could be increased as the market evolves. The chain has 20 establishments in the capital and six int Barcelona.
In Valencia, where it has three, and Palma, with seven, they will continue with one hotel, and the same with other cities that we opened this summer as León, Zaragoza, San Sebastián, Bilbao, Gijón, A Coruña, Cádiz, etc.".
This month they also hope to reactivate destinations where they were still closed, such as Seville, , Malaga and Valladolid.
All forecasts are short term, given the uncertainty in the market. It is not in vain that Meliá recognizes that until there is a vaccine it will be very difficult to make projections.
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