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Analysis

Hamburg: the hotel industry whets its appetite

With a population of 1.8 million, Hamburg is the second largest city in Germany, but only 4th in terms of chain room supply.

Hamburg is a major seaport: leader in Germany, it is 3rd in Europe, with 722,000 cruise passengers in 2016 (26% of them having taken accommodations in Hamburg); it is also a shipping, railway and highway hub for Northern Europe. Leisure travellers come to Hamburg to enjoy its unique heritage, such as its many canals and rich cultural offer.

Companies in the construction sector, heavy industries (Airbus, Blohm + Voss, etc.), as well as chemical, energy and media industries are present. It should be noted that the major redevelopment project of an old part of the port of Hamburg, HafenCity, could lead to the creation of around 6,000 apartments and up to 45,000 jobs by 2025.

As of January 1, 2018, Hamburg's entire corporate chain supply amounts to 19,341 rooms, up 2.3% year-on-year.

In the economy segment, 2017 saw the opening of the Holiday Inn Express Hamburg City Hauptbahnhof (104 rooms) and the Hampton by Hilton Hamburg City Centre (161 rooms), while the former Zleep Hotel regained independent status.

To learn more about the evolution of the offer, consult our complete file: European Hospitality Report Germany 2018

Hamburg’s hotel sector recorded solid growth for the fifth consecutive year. The RevPAR was up 5.0%, reaching 88.1€ (VAT incl) in 2017. After Munich, this is the second highest RevPAR among German key cities. Its 2017 growth, largely above the national average (3.2%), is mainly driven by the increase in ADR (+4.1%), although the occupancy rate also rose by 0.7 points. At 81.6% on average in 2017, Hamburg’s occupancy rate is the highest in Germany. 

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