Panel at the TourInvest Forum with Stella Cadente and Florian Claudel of Stella Cadente, Jean-Luc Guermonprez of Vinci Immobilier and Alain Tayar of Bouygues Bâtiments Ile-de-France.
The creation of experiences for customers who need to be enchanted and whose loyalty must be enhanced more and more, has become an important lever. We are witnessing explosions of creativity. Designers now dare to use not only colors, but also shapes and sensations. New concepts are being developed...
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