Hilton’s midscale brands Hampton by Hilton and Tru by Hilton introduce new designs concepts. New Hampton Inn & Suites by Hilton and Hampton Inn by Hilton will become prototypes in the U.S.
Featuring a contemporized exterior design, refreshed public spaces and updated guestroom case goods, the new prototype provides owners and developers with a flexible building model that embraces emerging guest preferences, improved functionality and design efficiency.
The new prototype will help continue to drive Hampton’s strategic growth plans as the brand looks to increase its portfolio of 2,345 open hotels and pipeline of more than 610 properties globally.
“The new prototype is a natural evolution of our proven model […] and is in direct response to owner and guest feedback and research,” said Shruti Gandhi Buckley, Global Head, Hampton by Hilton.
This prototype brings together industry best practices and owner insights to allow for ease of development and operational efficiency for hotel team members. While owners may utilize a design-forward approach, Hampton will also offer two optional décor packages for the guestroom and public spaces, to provide ease and speed of execution.
In short, modifications include a reimagined lobby, a front desk area with customized signage and redesigned guestrooms to accommodate how guests live, work and relax. This summer, the brand will release a renovation guide for existing hotels for the lobby and exterior spaces.
Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors and architects, Tru by Hilton is elevating the guest experience through several design refinements to guestrooms and public spaces, and the addition of hot breakfast offerings.
“Every great brand continually evolves,” said Alexandra Jaritz, global head, Tru by Hilton. “And, as a new brand with a ‘disruptive’ strategy, we felt the need to evolve faster and better than most. We heard from owners and guests that we had nearly all things right with the Tru by Hilton concept. But, as with any new product, we needed to make a few adjustments, which have proven during beta tests to be overwhelmingly popular with our guests and owners. Fortunately, we are at a point in our growth as a brand in which we’re able to quickly and nimbly incorporate learnings from our 24 open properties, and further refine, value-engineer and generally improve the overall prototype concept.”
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