Virgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin unveiled nine new public spaces on their company's first ship, Scarlet Lady, and an ocean-inspired wellness philosophy.
As part of the “Epic Sea Change for All” brand purpose, Virgin Voyages is committed to delivering transformational and rejuvenating experiences.
Its ‘Vitamin Sea’ ideology is inspired by the oceans and their importance in the health and well-being for our planet and our daily lives. The approach also places healthy travel at the forefront of the delivery of its ‘Adult by Design’ experience.
“We are all so busy with life, work and family that vacations are critical for us to be able to rebuild our energy, so that we can live our best lives,” said Tom McAlpin. “With well-being at the heart of everything we do at Virgin Voyages, sailors will come back feeling rejuvenated, not like they need a holiday from their holiday.”
Also read: [Infography] Where the sea takes us
The company also announced that it will eliminate the use of single-use plastics as part of its aim to create one of the cleanest fleets at sea. This initiative includes banning plastic items on board including straws, bottled beverages, shopping bags and food packaging.