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Destination fact sheet

Denmark (Pays)

Denmark has one of the highest GDP per capita in the world, curtailing social inequalities. The country has also embarked on the path of "green growth". As a pioneer in renewable energy, the country seeks economic benefits from its early turnaround in terms of energy sourcing.

2015 had been a new peak year for Danish tourism, as the country hosted 15 million overnights in hotels and tourist residence (+1 million compared to 2014), an increase by 38% compared to 2008 marks. This growth is mainly tied to the rise of domestic tourism (+10.6% in 2015); international markets increased by 6.1%. Sweden and Norway are the key feeder markets and the strongest growth rate came from the UK, Germany and USA.

This positive trend is expected to continue in the following years. Authorities set up the DSEI (Danish Sustainable Events Initiative), a strategy which is aiming to increase the business tourism attractiveness via a green aspect of the destination (already well established in Copenhagen). Often regarded as the cultural capital of the Nordic region, Copenhagen has a great touristic reputation. The capital has many attractions, including the world-renowned statue of the “Little Mermaid”.

Denmark hosts 21,594 corporate chain hotel rooms on January 1, 2017.

Key information

52,856 rooms Global supply as of January 1, 2017 (rooms)
608 hotels Global supply as of January 1, 2017 (hotels)

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