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A cultural revolution for tourism

8 min reading time

Published on 04/06/05 - Updated on 17/03/22

Cultural tourism is considered a noble form of tourism that is both a modern phenomenon and a return to the essence of tourism: the discovery of other cultures. It is also a formidable economic development area for Europe, backed by a double-edged market.

Cultural tourism is surely one of the tourist industry’s most interesting challenges today. Even just in terms of the fact that it is growing faster -– on a worldwide scale – than any other tourism segment. Today, it would represent between 8 and 20% of the global volume of leisure travel, depending...

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