The Sustainable Hospitality Alliance partners with the Global Sustainable Tourism Council

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Published on 04/01/23 - Updated on 04/01/23

Alliance and GSTC

The Sustainable Hospitality Alliance and the Global Sustainable Tourism Council have formed a partnership to consolidate best practice in sustainable hospitality and tourism trough a new co-operation agreement.

This new partnership will bring together the Alliance’s hospitality industry reach and measurement expertise, with the GSTC’s experience in sustainability standards and assurance. It will thus enhance the industry’s understanding of sustainability criteria and the need to capture robust sustainability data.

The current greenwashing’s issue combined with the vast number of ways in which companies are required to report ESG data for different stakeholders and countries is not only inefficient but can also lead to difficulties in benchmarking companies and therefore establishing best practice.

To assist the hospitality industry having lasting positive change and continue momentum towards Net Positive Hospitality, the need of solid standards and effective tools to verify legitimate claims of sustainable business is vital.

This aim will be at the core of this new collaboration, combining the GSTC Criteria, accreditation programme and training opportunities with the Alliance’s industry leadership and bank of pioneering tools and initiatives. Both entities share a vision of hospitality and tourism companies working to, not only meet, but exceed core sustainability criteria.

We’re so pleased to be working in partnership with the GSTC. Our organisations have long understood the power of the hospitality and tourism industries as a vehicle for positive lasting change and have been working to measure and monitor this positive impact. Now is the time to unite our expertise, embedding sustainability criteria across the industry and ensuring every hotel has the tools and guidance needed to become a more regenerative business, that gives back more than it takes.

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance

GSTC is increasingly supporting the development of universal measurement tools for sustainability in order to facilitate businesses assessing, benchmarking, and improving their performance on each of the criteria within the GSTC Criteria, and the Sustainable Hospitality Alliance’s work on sustainable measurement in hospitality is critical to that effort. We have engaged with the Alliance for many years but are pleased to formalise and expand our partnership.

Randy Durband, CEO of Global Sustainable Tourism Council

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