
Nicolas Ponson, co-founder and co-chairman of Redman, and Bertrand Pullès, co-founder of Extendam, discuss the partnership they decided to establish between their two companies. They are united by one ambition: to participate in the better development of hospitality in the country.
The Redman Group
"We created the Redman Group 15 years ago. It is a real estate development group that was created on the principle that dealing with complexity creates value. Creating a group focused on the treatment of complex objects allowed us to exist in a market in which the rankings are rather purely financial.
In 2013, we tackled hotel operations because since the launch of our business, we had been designing, building and developing hotels. We realized that the chain of value creation in the hotel industry goes first and foremost through the business.
We wondered about the "why" of our approach and the "how". After much reflection, we concluded that we were doing certain things without expressing the source. We wanted each of our actions to have a social and environmental dimension. What we do is not just about "spreading m²" and making beautiful facades. What is important for us is the project. When we make a building so that the project it houses is revealed, it starts to make sense. We created a company with a mission without knowing it. So we wrote down our ‘raison d’être' to arrive today at a company totally imbued with this state of mind.
We have developed a group of 200 people with a common link between our three areas of activity: taking care."
Extendam
"Extendam is an investment fund whose objective and conviction is to support entrepreneurs in their development and acceleration. It's a story of people, we are now 40 people and our team accompanies the entrepreneurs. I hope to reach the symbolic figure of 300 hotels purchased by the end of 2022, as we currently have around 225 hotels in our portfolio, representing approximately 3 billion euros in asset value for 1 billion in assets under management."
The...
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