The positive impact of the Covid 19 crisis on the hospitality industry

2 min reading time

Published on 09/02/23 - Updated on 09/02/23

Hospitality Operator Forum

It was better before! The famous adage that comes up in many discussions on as many subjects as possible. In reality, this crisis has pushed all the players in the sector to the limit and has enabled them to review their models, their operations and sometimes even their objectives. See you on 12 June at the Hospitality Operator Forum to discuss with some of the young entrepreneurs in the sector.

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They are all committed and passionate. Each of them has his or her own vision of what makes their brands or products successful. However, they are all aligned on two issues.

  • A hotel today must fit seamlessly into its ecosystem and add value to it.
  • The employer brand is as important as the guest experience.

Some prioritise certain actions while others build their concept around different pillars, but all are developing an entrepreneurship that breathes new life into the sector and can help make it attractive again.

The customers do not wait and have also emerged from this period changed. Whether in their expectations or in their practices, they want more and more seamlessly. Leisure customers are coming to the forefront in many markets and there is still room for improvement in order to make the most of these travellers or neighbours.

After a period of development and structuring of the hotel supply in Europe, the mature markets are changing again. Even the biggest ones are adapting their brands and concepts to try to reach their customers at the heart. How are these young or not so young start-ups unfolding in the hands of a new generation of entrepreneurs?


  • Hélène Gauthier, CEO Honotel (43 hotels under management in France and Spain as well as 97 other properties also monitored in Italy and Germany)
  • Romain Gowhari, Deputy Managing Director Vicartem & Co-founder and Managing Director Younight Hospitality (14 hotels in France)
  • Solenne Ojea Devys, CEO OKKO Hotels (13 properties in France)
  • Eric Omgba, Co-founder Alboran Hotel & Hospitality (17 hotels in France)

What are their objectives and development methods? Are they aiming for economies of scale or slower growth?

Come to the Hospitality Operator Forum on 12 June 2023 to share with hospitality enthusiasts the challenges, obstacles and successes that make the sector so special.

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