AccorInvest prioritises sustainable hotel renovation

3 min reading time

Published on 10/07/24 - Updated on 10/07/24

The transformation of the Mercure Paris Montmartre Basilique illustrates this carefully considered strategy, which was prioritised in 2020 under the leadership of Gille Clavié.

AccorInvest, owner, investor and operator, has completed the renovation of the Hôtel Mercure Paris Montmartre Basilique. This project highlights its commitment to sustainability and innovation in the hotel industry. The transformation of this building, formerly an ibis hotel, into a modern Mercure establishment, demonstrates the group's strategy based on environmental, social and governance principles.

A model of sustainability

The renovation of the Hôtel Mercure Paris Montmartre Basilique was a complete overhaul aimed at repositioning the hotel in the midscale market in Paris. The hotel originally had 68 rooms, which were reduced to 51 to create more spacious and comfortable spaces. The building was also in urgent need of repair. The 20-month project involved extensive work to transform and modernise the space. It was managed entirely by AccorInvest's Construction teams.

As Franck Bermond, Director of Construction at AccorInvest, said: "We had total control of the site. We could break anything, we had no limits. The starting point was, what do we want to do here? In the end, we came to the obvious conclusion: we wanted to open up the space.

Mercure Paris Montmartre Basilique

Commitments to ESG principles

AccorInvest has positioned the Hôtel Mercure Paris Montmartre Basilique as a pilot for the implementation of its ESG strategy. The renovation was designed to avoid wasting 33 tonnes of CO2 during the works and has obtained certifications such as Breeam in Use Excellent and HQE BDV3 Excellent, as well as the Effinergie label. The project embraced circularity, recycling and recovering 82% of the materials extracted during the renovation.

"This renovation was decided in 2019. In 2020 we had to stop everything. It was a year of pause with a lot of reflection on many subjects, particularly around our ESG ambitions. With this establishment, we are demonstrating our ESG ambitions," said Franck Bermond, AccorInvest's Director of Construction.

Future renovations will aim to reuse 90% of materials, setting a new sustainability standard for hotel projects. The new establishment has reduced energy consumption by 53% compared with the previous ibis hotel, thanks to better insulation and a decentralised technical management system.

Mercure Paris Montmartre Basilique

Operational excellence and local integration

The new Mercure hotel has 51 rooms and its operation is, unsurprisingly, based on operational excellence. "The operational staff are excellent; you get the impression that the hotel has always been open," says Franck Bermond. The team is made up of 18 dedicated members who have undergone extensive training to deliver exceptional service and integrate seamlessly into the local community.

In addition to sustainability, AccorInvest focuses on local sourcing and community engagement. The hotel's restaurant is developing a menu with ingredients sourced from within a 60km radius, including beers from the Goutte d'Or. The recruitment process focused on reflecting the values of the hotel and the vibrant Montmartre district, fostering a positive and collaborative atmosphere between staff and local businesses.

Future prospects

AccorInvest's ambitions extend beyond the Mercure Paris Montmartre Basilique hotel. Their ESG strategies and practices are being implemented across all their hotels, with long-term targets set for 2040 and 2050. The next major project is the greenfield opening of Tribe Krakow in 2025, continuing their commitment to sustainability and excellence in the hospitality industry.



Investor / Finance

  • AccorInvest Europe
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