One of IHG’s brands, Crowne Plaza Hotels & Resorts has unveiled new designs.
By these new designs, the brand wants to re-define the business travel hotel by creating a better experience and a better interaction with hotels and its spaces. For example, co-working spaces with huddle spots and touch screens will be arranged alongside food and drink options.
The new concept has already been tested in Americas where the brand benefits from $200 million investment over three years. In Europe, IHG collaborates with design studio Conran and Partners.
Mike Greenup, Vice President of Brand Management for Europe at IHG, commented: “We’re investing in Crowne Plaza to make it the first choice for modern business travellers and more profitable for hotel owners. We know that guests are looking for spaces that are more flexible, on-demand and collaborative, and our new design delivers this”
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