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Crowne Plaza announces the resurgence of its americas portfolio

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Published on 02/07/09 - Updated on 17/03/22

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After the strategic move to rejuvenate its leading brand Holiday Inn and Holiday Inn Express, IHG is undergoing a resurgence of its upscale brand, Crowne Plaza Hotels & Resorts American portfolio through the investment of a quarter billion dollars in major renovations by hotel owners through the end of 2009. “We've seen a period of incredible growth over the past few years, mostly with conversion properties,” said Gina LaBarre, vice president, Brand Management, Crowne Plaza Hotels & Resort-the Americas. “To become even stronger players in the market, we’re elevating the brand a step further through a resurgence of major property renovations." By the end of 2009 it's expected that up to 50 percent of today’s Crowne Plaza portfolio will be completely renovated.

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