The cruise industry seems to have come out of the doldrums, given its performance in 2023. While turnover of 25 billion dollars has not caught up with pre-Covid levels, the number of passengers has risen sharply, to over 31 million international passengers. While the market is booming, driven by a steady appetite among tourists for leisure activities, it has not forgotten its commitment to sustainability. At a time when boats are getting bigger and bigger, with ever more services, what strategies are the players pursuing to ensure a greener future that respects communities?