Cristiano Ronaldo unveils first picture of the CR7 Hotel Lisbon

3 min reading time

Published on 26/04/16 - Updated on 29/06/23

Pestana CR7 Hotel

The three-time Ballon d'Or winner unveiled the first picture of his future Lisbon hotel on the photo-sharing website Instagram. This first property should open by the end of 2016, alongside a second address in Funchal, on the island of Madeira.

Last December, Cristiano Ronaldo announced the beginning of a partnership with Portuguese hotel operator Pestana Group, the athlete's first significant investment outside sports and fashion. By making a 37 million euro contribution in favor of the Madeira-based group, the Real Madrid player confirmed the launch of a new hotel brand, CR7, initially comprising four boutique hotels in Funchal, Lisbon, Madrid and New York.

The brand's two Portuguese hotels are scheduled to open in late 2016. After the football star shared the picture with Instagram users, enthusiastic reactions foretell a certain success for the new "lifestyle" brand Pestana CR7:

Unveiling one of my next 4 hotel projects with Pestana Hotel Group! #pestanahotels

Une photo publiée par Cristiano Ronaldo (@cristiano) le

The first CR7 hotel will be located in the elegant Baixa Pombalina neighborhood, at the center of the Portuguese capital. According to the first picture released, it will be converted by architecture firm David Sinclair Architects, and should boast an 80-room capacity. According to Dionisio Pestana, CEO of the Portuguese hotel group, the first four properties will have 400 keys in total. With these new openings, the Pestana Hotel Group will grow to over 90 hotels in 16 countries.

Also Read:

  • Athletes in hotel operations: passing fashion or perfect career change?
  • Ryan Giggs and Gary Neville to open a second hotel in Manchester
  • Ryan Giggs and Gary Neville enter the hotel industry in Manchester
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?