The three-time Ballon d'Or winner unveiled the first picture of his future Lisbon hotel on the photo-sharing website Instagram. This first property should open by the end of 2016, alongside a second address in Funchal, on the island of Madeira.
The brand's two Portuguese hotels are scheduled to open in late 2016. After the football star shared the picture with Instagram users, enthusiastic reactions foretell a certain success for the new "lifestyle" brand Pestana CR7:
The first CR7 hotel will be located in the elegant Baixa Pombalina neighborhood, at the center of the Portuguese capital. According to the first picture released, it will be converted by architecture firm David Sinclair Architects, and should boast an 80-room capacity. According to Dionisio Pestana, CEO of the Portuguese hotel group, the first four properties will have 400 keys in total. With these new openings, the Pestana Hotel Group will grow to over 90 hotels in 16 countries.
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