Wojo and Mama Works are now on the same team

2 min reading time

Published on 08/11/22 - Updated on 08/11/22

Mama Works Lyon

The two brands in the Accor galaxy are joining forces and Wojo is becoming the operator of the Mama Works concept. The two Mama Works addresses in Lyon and Bordeaux are now part of the Wojo portfolio. The partnership covers the European territory including the United Kingdom.

The two entities emphasise a common DNA that will allow Wojo to operate the Mama Works sites in the best possible conditions.

"Why did we entrust the management and running of Mama Works to Wojo? Firstly, we are convinced that the spirit of the brand will be preserved, as both players are similar, deeply focused on good living at work. Secondly, Wojo has demonstrated its ability to develop its network; to open and operate new flexible workspaces in Europe; and to attract and retain new customers. This expertise will be used by Mama Works to strengthen its position", emphasises Cédric Gobilliard, Managing Director of Mama Shelter.

The first two Mama Works are being leased from Keys REIM under a variable rent contract. Vincent Evenou, Director of Asset Management at Keys REIM, describes the deal as a "win-win".

"We are also innovating in the form of the contract, as it is a hybrid variable rent lease, in other words we have opted for a value-sharing rule with Wojo, aligning our interests with the operator on two sites that have proved their robust operation since they opened five years ago, with a current occupancy rate close to 100%".

On both the Wojo and Mama Works sides, while the teams are merging, the two products are keeping their own identities.

"Wojo sees the partnership with Mama Works as an opportunity to enhance its current supply with a new brand and give its members, partners and landlords more choice... Mama Works remains Mama Works! The teams, design and services remain at the heart of the customer experience," says Stéphane Bensimon.

The announcement of this partnership comes a few weeks after the opening of a new flagship for Wojo, Les Ateliers Gaîté in Montparnasse.

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