OYO hotel group has made it its mission to report abuses against women on its social networks and to make places safer for their guests, especially women, offline in their hotels and online on their social platforms.
OYO states that "according to a Nielsen report, 40% of Indian women fear online trolls when accessing the Internet. According to another recent report, 55% of women reported experiencing stress, anxiety and panic attacks as a result of online abuse. More than 60% said it resulted in a loss of self-confidence, while 56% said they were unable to concentrate because of it".
The group also explains that "many activists and social influencers have repeatedly shed light on this issue - women don't feel safe online. ...] As Mallika Dua, the well-known social media influencer, points out in a recent Instagram article, it is not acceptable for women to be harassed and dragged through social media. But what can be done about it? We throw around phrases like "ignorance is happiness", "chhod na", "forget about it", "that's the world we live in today" and the most provocative to date - "there's not much we can do about it". In fact, we CAN and we MUST."
Last year, on International Women's Rights Day, they mobilized ORM, a function that usually deals with consumer complaints, and turned it into a first responder that supports women and corrects obscene behavior. The aim was to create a brand at its simplest but deepest level.
This campaign started on International Women's Rights Day and is now an OYO policy that now tackles this issue on a daily basis by identifying obscene trolls towards women and educating them through positive reinforcement.
A year later, the group informed over 3500+ trolls who have left obscene or unpleasant comments about women on their social media platforms, including Instagram, Facebook and Twitter. Last year, they addressed over 3,300 gaalis or abusive comments.
The campaign resulted in over 8,500 engagements and some trolls changed their minds and chose to delete their comments, while over 300 trolls also apologized for their behaviour.