Operations
United Arab Emirates
Middle East and Africa

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Coral International Hotels, Resorts & Spas, an Oriental Chameleon

6 min reading time

Published on 05/12/08 - Updated on 17/03/22

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That same year, Coral enters a first partnership to occupy a new niche in the business hotel segment. Michel Noblet joined hands with Reef Real Estate Investment Company to develop a new range and a new brand baptized Corp Executive Hotels for a clientele of managers with a tighter budget. “The dynamics of the hotel industry is changing worldwide and smart business hotels are emerging as a compelling business opportunity,” explains the group’s general manager. A program for 4 hotels is underway, combining an affordable price for guaranteed services with uncompromised installations.

Created just five years ago by one of the founders of Le Méridien, Coral International Hotels now has nearly a dozen hotels operating in the Emirates and a portfolio of 40 projects being developed around its four brands: Coral, Executive Corp, Ecos and EWA Apartments. Remaining close to local...

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