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Hospitality Leader fact sheet

Ron Pohl

Ron Pohl

Best Western Hotels & Resorts

Vice-président directeur et chef des opérations

Ron Pohl is Senior Vice President Brand Management and CEO Best Western® Hotels & Resorts. Ron Pohl he joined the brand in 2007 and is a member of the company's executive committee. He oversees North America and Asia Operations and Development for the brand. Pohl also directs other key divisions: Customer Care, Owner Relations, Revenue Management, Education and Training, Design and Supply, Member Services, and International Quality Assurance. He played a very important role in repositioning the three principal brands : Best Western®, Best Western Plus® and Best Western Premier®. He also launched the new brands: Vīb®, Glō℠, BW Premier Collection® and SureStay℠ Hotel Group.

Prior to joining Best Western®, Pohl spent 25 years working for Boykin Management Company and Marriott Corporation. At Boykin, he held different major positions in the area of marketing, sales and revenue management. He then became Senior Vice President Operations. Pohl received awards for his qualities in sales, development of Websites and customer service.

he currently serves on the Board of Directors of the American Hotel & Lodging Association and prior to that was on the board of directors for the Convention & Visitors Bureau of Greater Cleveland.

In 2016, Pohl received the prestigious American Hotel & Lodging Educational Institute Arthur Landstreet Award.

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