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Hospitality Leader fact sheet

Georges Sampeur

Georges Sampeur

B&B Hôtels

Président du Directoire

Georges Sampeur is the Chairman of the Board of Directors at B&B Hôtels since 1993.

Born in 1954 in Agadir, Morocco, where he spent the first few years of his life, Georges Sampeur quickly began his commercial career in Brittany as a consultant in an Avis agency.

Automobile rental was his first professional universe, and he gradually moved up the ladder to Paris, where he led various regional sales and operations divisions before becoming Marketing Director Europe in 1992, then Sales & Marketing Director EMEA twenty years after joining the company. He completed his career there as CEO of Avis in 1999, when the travel agency group Carlson Wagonlit Travel nominated him CEO France and Executive Vice President EMEA. He stayed there for four years before taking a new turn and accompanying the British fund Duke Street in the takeover of the hotel group B&B from the Branellec family.

Chairman of the Board of Directors since 1993, he has accompanied the growth of this regional group to become an international player, present 15 years later in a dozen countries with nearly 400 hotels. He managed each stage of this development with a new financial shareholder, Eurazeo replacing Duke Street, Carlyle replacing Eurazeo and, more recently, PAI Investment replacing Carlyle. The company's development demonstrates the steady success of the strategy to occupy the niche of budget hotels with a differentiating product, through its originality and communications.

He was responsible for the merger of B&B Hotels with Villages Hotels to strengthen the Group's operations throughout France; the transformation of the Group's model and identity, through an intensive brand redesign and the launch of the Econochic concept, which won him numerous national and international awards.

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