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Hospitality leader profile

David Hale

David Hale

Choice Hotels International

Director of franchise sales for the Ascend Hotel Collection

David Hale has been appointed director of franchise sales for the Ascend Hotel Collection in 2018. He oversees the area's strategic business plan, site selection and property onboarding for their respective brands with Chris Leiser, Director of Development for Cambria Hotels.

David Hale joined the upscale development teams in the Midwest region as director of franchise sales for Ascend Hotel Collection.

Prior to joining Choice, David Hale was vice president of sales, hotel business development for Spire Hospitality. He was responsible for identifying new development opportunities and negotiating all hotel management agreements. 

Earlier in his career, he held sales and revenue management positions at Hilton Worldwide and Interstate Hotels and Resorts.

David Hale graduated from the University of Houston with a Bachelor in Hospitality Management.

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