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A confirmed environmental approach

Environmental protection has long been an issue for Scandinavian companies and organizations which express their concern through their actions. For over twenty years, the Scandic group has been multiplying initiatives at its properties for separating waste, reducing energy and water consumption. More recently, the local group Brøchner Hotels which owns the King Arthur, Fox, Ibsens and Danmark hotels undertook a collective approach to make itself the first “100% carbon neutral” hotel group. Through internal procedures, it reduced the carbon impact of its hotel operations as much as possible and compensates for the remainder by buying carbon credits. Guests are also encouraged to participate in the collective effort by choosing “CO2 rooms” of which part of the price is also converted into carbon credits. Pushing its initiative beyond its own hotels the Brøchner group launched a website where other properties in the city may join forces to support this effort. 9 hotels in the city have already obtained the Clé Verte label and the Clarion earned its ISO 14 001 certification.At the center of the city, the Tivoli park, a secular ancestor of amusement parks, is the first of its kind to operate only using energy from renewable sources. Not only is it wired to its own windmill, but it has committed to revising operations to decrease its global energy consumption by 10 %. “We want Denmark to come out as the good student in Europe, by making the principals its defends at international conferences operational,” explains Lars Liebst, managing director at Tivoli. It will thus participate in different campaigns to explain the sites approach and give rise to other vocations.

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