
During the 19th edition of the Global Lodging Forum, the role of franchisees in operational marketing at hotel groups was the subject of a round table bringing together sector representatives such as Maranatha Hotels, Louvre Hotels Group, Accor, Foncière des Régions, Invest Hotels and Restomurs.
Patrick Jacquier, President Invest Hotels, multi-brand franchisee:At first we followed the pioneers such as Gérard Pelisson and Paul Dubrule. They trained the system. It was a new market where development was evident and absolutely possible. Today, the market has broken into segments and competition...
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