What is the role of franchisees in operational marketing?

6 min reading time

Published on 22/04/15 - Updated on 29/06/23

Ils nous répondent en toute franchise

During the 19th edition of the Global Lodging Forum, the role of franchisees in operational marketing at hotel groups was the subject of a round table bringing together sector representatives such as Maranatha Hotels, Louvre Hotels Group, Accor, Foncière des Régions, Invest Hotels and Restomurs.

Patrick Jacquier, President Invest Hotels, multi-brand franchisee:At first we followed the pioneers such as Gérard Pelisson and Paul Dubrule. They trained the system. It was a new market where development was evident and absolutely possible. Today, the market has broken into segments and competition...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?