
This year we are pleased to reward the best innovative initiative among the start-ups of the hospitality industry during the Global Lodging Forum taking place on April 10 and 11 at the Pullman Paris Montparnasse. Discover the list of the candidates and vote for the best initiative!
1. Originality and pertinence of tools implemented, in keeping with profitability targets and customer experience
2. Innovative aspects in the selection of communication strategies, and the major assets of campaigns
3. The efficacy of actions taken with respect to revenue, brand awareness.