Operations
China
United-States
Concept
Marketing

plus

Marriott and Alibaba’s ambitions are coming to fruition

1 min reading time

Published on 23/04/18 - Updated on 17/03/22

Add
Agreement

Marriott unveils some details about his partnership with Alibaba.

Last year, the American group Marriott and the Chinese group Alibaba announced they intended to enter a joint venture in the Chinese market that would “deliver more personal digital travel services” for Chinese travelers ». The joint venture aims to manage and improve Marriott’s digital offering in the Chinese market with Alibaba’s savoir-faire in technology and products.

The joint venture presents a range of new offering for Chinese customers:

  • A booking portal: Fliggy will be a Chinafocused booking portal featuring 600 properties in the Asia Pacific region. The objective is to gather 6 500 properties around the world on the plateform.
  • Alipay payments: by the end of the 2018 first semester, Marriott will have rolled out Alipay payments for around 25% of its properties around the world. The first targets are highdemand markets: in Europe, in the Middle-East and North America adding to properties in China and Asia Pacific that already accept Alipay payments.

Marriott International
Add

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 71 currents job offers
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?