
Although hoteliers’ performance largely relies on revenues generated by business tourism, few have made great efforts to make their seminar offer evolve. The priority of professionals in the hotel sector is to obtain a positive return on customer experience as well as a return on investment. But, how can they attract more business events if the comfort found at convention centers is not so different from that at headquarters?
Today competition is strong from museums, castles, football stadiums and theaters that all wish to host private events. And customer demands are less standardized. The supply must be more personalized, the entertainment (team-building) more diverse while preparations must remain exceptionally...
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