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#GLF18 | Serge Trigano : "We have an unfortunate tendency to question ourselves every morning even when it works well"

9 min reading time

Published on 18/05/18 - Updated on 17/03/22

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New concepts : After the buzz effect of the launch and the first openings, what results for the new brands?

Julie Fawcett, Managing Director, Qbic Hotels: "Qbic is a very young brand. We wanted our brand to be different and so we needed to understand our position and the context of what was going on around us. The first thing is that a huge growth was going on in the budget world, the second thing was a...

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