Choice Hotels International choiceADVANTAGE (cA) is an innovative, proprietary, web-based property management system that offers an outstanding mix of features, integration, and support.
Summary _The platform is designed to be user-friendly without compromising the functionality needed to support a broad range of Choice-branded hotels. cA is in use at over 5,500 hotels and helping each one run a more efficient and profitable business. Key highlights include:_ -* Provides a seamless interface with the Choice's distribution systems facilitating automatic processing of reservations, travel agent invoices, 3rd-party website reservations, night audit and integration with corporate marketing and frequent traveler programs. -* Proper selling procedures built into the system to promote effective revenue management including forecast of demand -* Remote access from the Internet providing added flexibility and management of rates and inventory -* Comprehensive set of management reports -* Efficient and consistent guest procedures within the system allowing for excellent service delivery and recognition of loyal customers -* 365, 24/7 live phone and click-to-chat support available -* Dedicated monitoring of system performance._ choiceADVANTAGE was first introduced to the U.S. Market in 2000. Recently, cA was further developed to support adoption in Choice’s International locations throughout France, Germany, the UK, Australia, New Zealand, Mexico, Canada, and the United States. This enhanced technology now features multi-lingual capabilities (available in 5 languages) and has been customized to meet local market regulatory compliance._ Please tell us why do you think you should win?_ Choice has created a state-of-the-art technology platform which has been scaled for global use and continues to be enhanced to be an industry leading property management system. This proprietary product is helping over 5,500 hotels maximize profitability while simultaneously delivering exceptional customer service. For these reasons, the choiceADVANTAGE product deserves careful consideration and the winning vote.
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