In a growing industry, Hospitality ON examined cruise lines and their strategies. In this dossier, discover the 10 brands with the largest guest capacity, the different types of customers and their expectations, as well as the areas most frequented by ships.
SUPPLY AND KEY DATA FOR THE CRUISE INDUSTRY In an industry that is booming, which brands have the biggest fleets? (cf. table) Looking at the TOP 10 biggest cruise brands, one thing is evident: American companies dominate this ranking and of the five biggest fleets only one is not American. With a...
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