Accor and Cvent partner to launch innovative solution for B2B leisure contracts

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Published on 18/03/21 - Updated on 17/03/22

Tourism industry's recovery

Accor is the first hotel group to deploy this new solution in more than 3,500 properties worldwide starting April 15, 2021. The goal is to prepare hotels for the tourism industry's recovery.

The recovery of the tourism industry will begin with a faster recovery in leisure and domestic travel customers. Cvent's newest leisure bidding product will facilitate end-to-end tracking of leisure contract creation, from hotel inquiries to rate billing in CRS and PMS. All contract details will be available in the CRM tool. This integration will provide hotels and sales teams with a 360-degree view of business activity to provide a high level of service to B2B customers.

The launch of this new digital solution will provide a competitive advantage by allowing hotel managers to look forward to the recovery with peace of mind through a streamlined end-to-end B2B application process. The solution will be available starting in April at nearly 3,500 of the group's more than 5,100 leisure-focused hotels.
Co-developed with teams from Cvent, the leading provider of corporate hospitality and demand management technology, the new solution benefits from the combined expertise of two global hospitality leaders, providing the functionality hotel managers and sales teams need to accelerate the industry's recovery and growth in this segment.

We are delighted to announce the launch of the Cvent’s leisure RFP product at our hotels. It is the result of expertise and cross-company collaboration which brings together the best of Accor and Cvent. Developed during this unprecedented situation, this new solution will now be rolled out within our target properties. We are very pleased with our achievements to date and are keen to see how the solution will evolve.

Markus Keller, Senior Vice President, Sales & Distribution Accor

It’s been an honor for Cvent to partner with Accor, one of the most recognized hospitality brands in Europe, over the last decade. The launch of this new leisure RFP experience highlights our deep commitment to collaborating with our hotel partners around the world and to delivering the solutions they need to streamline processes and drive efficiency at scale. We look forward to supporting Accor’s continued success and finding new ways to facilitate the recovery of the travel and hospitality industry.

Jim Abramson, Vice President of Product Management at Cvent
This announcement underpins Accor’s ongoing commitment to its hotel partners to help them increase their revenues and their market share thanks to software solutions from partners such as Cvent.



Hotel Group

  • Accor France
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