Born in 2017 in Perth from the imagination of design enthusiasts Mark and Melissa Peters, the TRIBE brand is part of the midscale lifestyle segment.
As a lifestyle brand, TRIBE focuses on large communal spaces open to all, where leisure and work are combined. The spaces are designed to be extremely functional yet artistically designed.
Its offering is resolutely modern, transforming F&B spaces according to the time of day, from a café by day to a bar by night.
Although the brand was created by two individuals in Australia, it now belongs to Accor's lifestyle division, co-managed with Ennismore.
The brand currently has 11 establishments open in the EMEA and APAC regions, with a further 43 projects in the pipeline.
