Leading hotel group in the world since its takeover of Starwood Hotels and Resorts, Marriott International is operating no less than 30 brands on different ranges; its supply is particularly rich on the midscale and upscale segments. The group has a global footprint covering all continents. As of 2017 it operates close to 6,000 hotels and 1.2 million rooms worldwide.
in Europe (2017)
in Europe (2017)
- Founding date : 1927
- Head office : 10400 Fernwood Road, Bethesda, Maryland 20817-1102 EUA
- Business sector : Hotel Group
- Market : Luxury , Upscale segment , Midscale segment
- Website : www.marriott.com/
Marriott International, Inc. is a leading global lodging company with more than 6,000 properties in 122 countries and territories, reporting revenues of more than $17 billion in fiscal year 2016. Founded by J. Willard and Alice Marriott and guided by family leadership for nearly 90 years, the company is headquartered outside of Washington, D.C. in Bethesda, Maryland.
The group's story began in 1927 as its founders J. Willard and Alice Marriott opened a root beer stand in Washington DC. After turning into a restaurant chain, Hot Shoppes, the company made its debut in the lodging business in 1957 as it opened the Twin Bridges Marriott Motor Hotel in Arlington. It launched its first international hotel in 1969 in Acapulco, Mexico, before entering the cruise market in 1972 through a partnership with Sun Line. In the 1980s, Marriott multiplied brand launches, including Courtyard in 1983, W Marriott in 1984, Fairfield Inn and Marriott Suites in 1987, the year of its acquisition of Residence Inn, which enabled the group to be at the forefront of the development of extended stay hotels.
Incorporated in 1993 following the split of Marriott Corporation in two businesses, Marriott International accelerated its development by purchasing a 49% stake in the Ritz Carlton Hotel Company in 1995, before it became a majority shareholder in 1998. It pursued its expansion with the takeover of the Renaissance Hotel Group and the launch of its TownePlace Suites and SpringHill Suites by Marriott brands in the late 90s. In 2004, Marriott sold its Ramada brand to Cendant (now Wyndham) and launched its first Bulgari hotel. Four years later, the group unveiled its Edition brand. In 2009 it launched its Autograph Collection brand dedicated to independent hotels, and in 2011 added the Spanish-born AC Hotels to its brand portfolio.
Arne Sorensen took the reins as CEO of Marriott International in 2012. After taking over Gaylord Hotels during the same year, the group launched its lifestyle economy brand Moxy Hotels in 2013. It doubled its portfolio on the African continent in 2014 through the takeover of Protea Hotels, before strenghtening its Canadian footprint through the takeover of Delta Hotels in 2015. In 2016, the acquisition of the Starwood Hotels & Resorts group enabled Marriott International to become the #1 hotel group worldwide. As of 1/1/2017, the leading hotel group operates 5,997 hotels in 122 countries & territories, totalling 1,169,902 rooms.
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