Today, Groupe Barrière is a French reference for casino operations and, to a lesser extent, luxury hotels. And yet its ongoing, century-long saga has nothing to do with chance…
The adventure of the groupe Barrière began in 1912 at the instigation of Eugène Cornuché and François André, with the creation of a casino and a hotel -Le Normandy- in Deauville. Their success was rapid, and the Hermitage was built in 1926 at La Baule, followed by other casinos and properties that reinvented French luxury hospitality. In 1962, Lucien Barrière took the helm, and further contributed to the group's footprint in France.
In 1990, Lucien's daughter, Diane Barrière-Desseigne, took the helm of her father's company; she collaborated with the decorator Jacques Garcia to give the group's properties their own identity as they expand and are renovated. At the end of the 90s, her husband Dominique Desseigne managed the group with her to make it a leader in entertainment throughout Europe, while in France, fifteen upscale hotels fly the brand's banner. Two other properties are located outside the country in Morocco and Saint Barts (Caribbean ).
The Barrière brand includes two groups: the Groupe Lucien Barrière (GLB), founded in 2005, and the Société Fermière du Casino Municipal de Cannes (SFCMC), with 60% of its shares owned by the Desseigne-Barrière family, but whose creation dates back to the last century. Bound by a service contract, the two groups operate a total of 17 upscale properties, primarily in France (Côte d’Azur, Île-de-France, Normandy in particular) as well as one in Morocco. The brand's second property abroad will be completed in Saint Barth in 2018.
In 2017, the Groupe Barrière ranked among the Top 20 groups with the strongest presence in France, while Lucien Barrière is among the Top 500 chains worldwide.