The Ascott Limited is one of the international leaders in serviced residences and reports having more than 630 residences worldwide, representing just over 94,000 studios and apartments worldwide (including more than 39,000 under development).
dans le monde (2018)
dans le monde (2018)
- Founding date : 1984
- Head office : Singapour
- Business sector : Opérateur
- Market : Haut de gamme
The Ascott Limited is one of the first international owner-operators of hotel residences. Present on all 5 continents, the group offers 6 brands and targets a corporate clientele, mainly business travellers. Each brand targets a different market segment.
Ascott’s The Residence targets international, high-end clientele. This brand targets business leaders who are looking for a luxurious setting for their international travel. This chain is present in Asia and the Middle East only.
The Crest Collection is positioned on the same luxury range; 95% of its customers are international. It offers luxury, exclusive and personalized service. Under this brand name, only properties located in buildings with character, with a particular history or architecture are operated.It focuses on charm and intimacy. Two locations are currently open in Paris: La Clef Louvre and La Clef Tour Eiffel. One opening is scheduled in January 2019: La Clef Champs Elysées, also in Paris.
The Somerset brand is present in Asia and the Middle East only. It is designed for expatriate families. We therefore offer large common areas and apartments. All lobbies are equipped with play areas for children and the properties generally have a swimming pool.
Citadines is the mid-range brand. It targets business travellers and couples as well as families who wish to remain independent while enjoying the comfort and space of an apartment. Since the brand was acquired by The Ascott Limited in 2004, more than €125 million has been invested to renovate the network. Each year 3 to 4 residences are renovated in Europe (mostly under the brand Citadines, one of the most important brands in Europe).
The group annouces the opening of the 1st Citadines in the USA in 2018 on 5th Avenue in New York. Out of nearly 130 urban properties in the world, 38 are in Europe.
Quest is a brand positioned on the same range and it targets a similar clientele to that of Citadines. It is an acquisition made by the group in 2017. The brand's park is historically Australian and New Zealand with more than 150 residences.The latest addition, Lyf (Live your freedom), targets millennials. It's a very different concept. Th e group assumes that by 2020 more than 50% of business travellers will be millennials. It is necessary to adapt to the expectations of this "co- generation" (co-working, co-living...). It therefore offers a simple room, and everything happens in the common areas. Co-working areas, lounges, a community kitchen, play and relaxation areas... The brand will make its debut in Asia with the first openings planned for late 2018 and 2019 in China and the Philippines, and in 2020 and 2021 in Singapore. There is no opening forecasted on the European market yet, but their will be.
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