In 2019, the use of influencers seems to have become an established marketing tool in many sectors. How about in the hotel business? Hospitality ON investigated practices at 3 different hotel groups, the American Marriott, the European ACCOR and the Chinese JinJiang, through its Radisson brand, to better understand the issues at hand.
In this article: Intro: Vogue, Grazia, Margot, Clémence and the others... Internet and millennials change the rules of the game The Berry, a destination that has experimented with and validated the choice of influencer ACCOR, the need to professionalize work through influencers Marriott: a strategy...
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