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Mercato of sponsors: what do they tell us about the strategies of major groups? (1/2)

4 min reading time

Published on 25/02/19 - Updated on 17/03/22

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Mercato des sponsors : que nous disent les sponsoring des stratégies des grands groupes ?

Accor at PSG, Mariott at Manchester United, Fly Emirates at Real Madrid... These airlines and hotels have signed contracts for several tens of millions of euros. What are the strategies behind these investments? The search for notoriety, strengthening the brand image, the objectives are multiple and intertwined.

News: ALL (Accor Live Limitless) PSG jersey sponsor 
 
 The news was expected by the end of March, but in the end it took everyone by surprise on Thursday, February 21: ALL (Accor Live Limitless), the new loyalty program of the ACCOR group, will be the PSG jersey sponsor for the 2019 - 2023 seasons...

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