Meliá Hotels International projects 55 new openings, with a total of 13,500 rooms, during the 2021-2023 period.
While the Chairman and founder of the Group, Gabriel Escarrer Juliá, detailed the commitment expressed by the company to its Stakeholders in the face of the greatest challenge in the history of tourism, Meliá's Executive Vice President and CEO explained the keys to the company's response to Covid, and the progress made in digitalization and operational efficiency.
We are on the threshold of a global recovery, which we at Meliá plan to take advantage of to grow, recover lost value and multiply it in the future for our shareholders, partners, employees, customers, suppliers and society in general. After 15 months in the negative, we expect to obtain positive Ebitda starting this June.
Although uncertainty remains important and although we must maintain an attitude of prudence, the big change is that, thanks to vaccines and improvements in transmission control, if the current positive trend continues, we can put a date on overcoming this crisis and place the beginning of what will be a consistent recovery in the second half of this year.
Gabriel Escarrer Jaume Executive Vice President & CEO of Meliá
Gabriel Escarrer informed shareholders that the Mallorcan hotel company currently has 200 hotels open around the world, some 70 of them in Spain, and the forecast is to exceed 300 hotels open before the end of the year.
He also emphasized the plan called "The Day After", which aims to drive and accelerate the company's transformation based on three pillars: digitalization, organizational evolution and sustainability.
Regarding expansion, the executive recalled that, to date, 11 new hotels have been signed in 2021, a figure that they expect to at least double during the year, in all cases under "asset-light" formulas, as well as 55 openings and 13,500 rooms in the 2021-2023 period.
Escarrer stressed the importance of the collaboration between the administrations and the private sector in favor of the recovery and that a substantial part of the European reconstruction funds should be allocated to tourism.
For his part, the chairman of the board of directors and founder of the hotel company, Gabriel Escarrer Julià, pointed out that MHI will celebrate its first 65 years of history in 2021. He also highlighted the role and responsibility of family businesses and framed the responsible and collaborative management that the company has developed with its employees, customers, suppliers, hotel owners, shareholders and the third sector, throughout the 15 months since the declaration of the health crisis, within the family business values.
In six decades as a global company we have lived through numerous crises and complex situations, but we have never experienced an impact so extensive and deep that we had to close almost 100 percent of our hotels simultaneously.
I encourage our institutions to correct this direction because it will be difficult to achieve a robust, sustainable, equitable and inclusive recovery if tourism businesses and destinations, which need more than ever a rescue and a boost to their competitiveness, are not taken care of.
Gabriel Escarrer Julià Chairman of the Board and founder of MIH.
Already signed up? Already signed up? Already signed up? Already registered? Login here!