The concept aims to enhance the physical and mental well-being of all of Dusit’s guests by inviting them to take time to slow down, enjoy the chance to prioritise their health, and explore new wellness experiences.
Dusit International, has responded to the increasingly health-conscious aspirations of global travellers by introducing its group-wide wellness concept ‘Devarana Wellness’ which aims to weave well-being elements throughout the entire stay experience at Dusit Hotels and Resorts worldwide.
Taking its name from the Thai-Sanskrit word for “a garden in heaven,” and blending ancient Thai healing practices with innovative wellness concepts, Devarana Wellness has been specially created to deliver holistic wellness experiences via a deceleration methodology based on three key principles. These include ‘Pause’ (comprising yoga, meditation, breathwork, Thai herbal medicine, and activities that enhance emotional resilience); ‘Focus’ (comprising personalised food menus and fitness and movement activities for physical vitality); and ‘Growth’ (comprising workshops focused on sustainability, community outreach programmes, and special retreats for families, couples, and business and leisure travellers).
Dusit Thani Hua Hin, for example, has begun offering healthy dishes made using ingredients from its own organic farm, and it now hosts regular ‘Local Feast’ events designed to bring value to the local community and create intentional habits that pave the way for sustained healing.
According to the Global Wellness Institute, global wellness tourism has increased from a USD 563 billion market in 2015 to USD 639 billion in 2017, or 6.5% annually. Following the COVID-19 pandemic, holistic health experiences are only expected to be in even higher demand. In Dusit’s home base of Thailand, the Tourism Authority of Thailand (TAT) has set a goal for the country to become the ‘Medical and Wellness Resort of the World’ by 2024.
With the fast pace of modern life and ongoing impact of the global pandemic leading to unease, unrest, stress and anxiety, the chance to pause and slow down is more important than ever.
Ultimately, we are confident that the holistic approach of Devarana Wellness will bring sustainable value to all of our properties and, alongside our award-winning spas, deliver heightened well-being experiences in each of our destinations.
Mr Paul Hawco, Corporate Director of Wellness, Dusit International.