Fosun, now owner of the Cook's Club brand is preparing to relaunch next summer in the UK market.
Being a lifestyle brand, it is aimed at city residents with a modern vision and a desire to get out of the routine while keeping style and comfort at the same time.
With a number of hotel relaunches planned for summer, including Cook’s Club Hersonissos (Crete, Greece), and Cook’s Club Adakoy (Marmaris, Turkey), the brand aims to capitalise on new beginnings targeting a ‘new generation of travellers’.
In addition to the growing interest in Southern Europe, mainly in Greece, Italy, Croatia and Spain such as Casa Cook in Ibiza, there is also interest in projects in Costa del Sol and Cadiz.
Following the relaunch of the Thomas Cook brand, which has also been owned by Fosun since last year.
A communication strategy will be implemented by Cook's Club in the UK market, in the form of a public PR campaign which aims to boost the brand's trust and confidence, building a community of fans and giving it a personality of its own.