The group will launch VVF Camping this summer. In parallel, it announced the appointment of Martine Pinville as President of VVF Villages.
VVF Villages wishes to offer an additional "slightly cheaper" offer while continuing to renovate its fleet.
It thus makes its entry on the camping market and at a dozen sites in France proposes a week for 6 people at 349 euros (that is 58 euros per week per camper) in high season, from July 1 to August 31.
Nearly 200 sites will be available, representing a potential customer base of approximately 10,000. Didier Rembert, délégué general of VVF, said that the destinations chosen would rather be Dordogne, Corrèze or Lot (French countryside departments), and not seaside destinations.
To apply such attractive prices, VVF Villages had ad hoc accommodations built by the Trigano group to meet very precise specifications. The accommodations will consist of two bedrooms, a kitchen and a terrace; the bathroom and toilets remaining collective. The campsites will also be equipped with a swimming pool and will offer entertainment for families.
Even if the group believes it is "making holidays accessible to all to assisted public," it admits to being less present for "families with modest incomes not receiving any assistance." Moreover, it was by observing that competitors in the social tourism sector were poorly positioned in the segment that VVF wanted to develop this market.
The group also made a second announcement: it appointed Martine Pinville to head VVF Villages; she is a former Secretary of State under François Hollande in charge of Commerce, Crafts, Consumption and Social Economy.
"Martine Pinville's commitment to VVF Villages will perfectly combine the association's economic performance with its social and solidarity economy."