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Tourism Toronto and Google enter into a "one-of-a-kind" partnership to increase visitors to the city

Tourism Toronto will be able to further use Google data to identify new tourism opportunities

This collaboration, entitled "Markets and Insights", should allow Tourism Toronto to expand its knowledge about its current and potential visitors. By using the data available to the search engine and its Artificial Intelligence, Tourism Toronto will be able to conduct accurate assessments of the region's key tourism markets in order to increase its arrivals.

“We have built specific tools to help Tourism Toronto better understand what kinds of marketing approaches to use in order to differentiate Toronto as a destination and grow visitors to the city,” says Chris Adamkowski of Google Canada.

“This collaboration with Google fuels our destination marketing programmes through more robust analytics,” said Andrew Weir, executive vice-president and chief marketing officer for Tourism Toronto. “The dual benefits of deeper consumer insights and sophisticated measurement will help keep Toronto at the leading edge of our industry.”

The Toronto area welcomed a record 43.7 million visitors in 2017.

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