AccorHotels announced today that it's strengthening its partnership with the Chinese travel agency Ctrip to increase the visibility of its hotels for Chinese customers.

After its alliance with Spanish Meliá Hotels, Ctrip.com International announces the signature of a partnership with AccorHotels.

The alliance will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.

With the ever growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices,” said Jane Sun, CEO of Ctrip.

"Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group.  AccorHotels will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards. These properties will be trained to answer major Chinese guests’ expectations, aligned with our strong ambition on this market," said Sebastien Bazin, Chairman and CEO, AccorHotels.

Surfing on a wave of Chinese tourism, Ctrip continues to invest in its global and European development. Present in the capital of the Indian online travel company Makemytrip, the Chinese group also acquired Skyscanner for 1.7 billion dollars in order to improve the online booking offer with the help of ratings from Trip.com.