The British hotel group has formed an exclusive partnership with Chelsea FC: the opportunity for Millennium to promote its brand via one of the most famous football clubs in the world.
With over 3,100,000 football shirts sold during the 2015-16 season, Chelsea FC is the UK club with the highest sales during that period. It is third in Europe and is one of the most popular football club in the old continent. Millennium Hotels decided to take advantage of this notoriety to promote its brand with the launch of an exclusive partnership between the two companies.
This three-year partnership will see the launch of new hotel packages linked to the Blues. Among the new offers announced, the "superpackage" will include an "Eat like a Blue" breakfast, access to the "Train like a Blue" fitness centre and a welcome gift from Chelsea FC.
Franck Kermarrec, Senior Vice President, Millennium Hotels and Resorts, commented: “We are delighted to be the Official Hotel Partner of Chelsea Football Club for the next three years. We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer here at Millennium Hotels and Resorts, creating memorable guest experiences that set us apart from other hoteliers.”
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