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Alipay, shopping, mobile payment... How do Chinese tourists consume?

2 min reading time

Published on 04/09/18 - Updated on 17/03/22

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Alipay advertising in London Underground

During the first half of 2018, the number of Chinese tourists abroad reached 71.31 million people. How to welcome this rapidly growing clientele? How do they consume? And what means of payment do they use?

Launched in 2004 by Alibaba Group, the Alipay payment solution posts record figures in China and... in Europe. According to Xinhua, it had 520 million users worldwide in 2017 and strong growth among its Chinese consumers who increasingly use cashless payment methods. On the Old Continent, the number...

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