AccorHotels has finally merged all the loyalty programs from Fairmont, Raffles, and Swissôtel into its own Le Club Accor Hotels program.
The four million or so members of the Fairmont President’s Club, Swissôtel Circle, and Raffles Amabassador programs are now part of Le Club AccorHotels.
“With the introduction of the Raffles, Fairmont and Swissôtel hotels into one global loyalty programme, our members now have even more destinations and hotels to choose from around the world and our programme is even stronger and more attractive as a result,” said Henrik Berglind, vice president loyalty Asia-Pacific.
- Read also: Marriott unveils joint loyalty program
AccorHotels bought Fairmont, Raffles and Swissôtel in July 2016 for $2,9 billion (€2,6 billion) and since then, their four loyalty programs were independent.
To celebrate this merging, Le Club AccorHotels has launched an incentive bonus points offer. Members will now be eligible to earn 1,000 additional bonus Rewards points for stays at Fairmont, Raffles, and Swissôtel properties across Asia Pacific during the promotional period from July 2 to August 19, 2018.
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