After several years trimming their inventory on the French market, consortia confirm the slight rebound in their supply that could be observed from 2014. In France, the significant general growth trend is tied to the use of different strategies from one network to another: stabilization of the portfolio, reduction of the supply to a more elitist inventory, or, on the contrary, strong growth in number of members.
An historic player on the sector, the Logis group continues to lead the ranking of consortia, despite the stabilization of its supply (-0.7%). With a network of 2,203 properties representing a capacity of 42,829 rooms, Logis remains well in the lead on the French market. In the three-year strategic plan presented last year, "PlaisiroLogis 2017", Logis announced three directions to guarantee growth and become "the European reference for personalized, quality accommodation supply: fair booking policies, implementation of a new quality baseline, and diversification of the supply. The year 2016 should thus mark the opening of the network to new forms of accommodation, with the launch of two pioneer brands that already have their first properties: Maison by Logis, consisting of villas, apartments and cottages, and Insolite by Logis, including trailers, yurts and floating accommodations.
Founded in Spain, the consortium Hotusa is the operator with the strongest growth in its supply, confirming its position in second place on the podium with a noteworthy increase by 67 additional members in 2015. The Spanish group's supply posts growth in its capacity by close to 20%, to reach 16,632 rooms as of January 1, 2016. With more than 300 French properties in its network, including 180 in the capital alone, the network confirms its growing footprint in France. While France appears to be one of the priority markets for the group, it is nonetheless far from being the exception. Hotusa Hotels no longer hides its international ambitions and considerably reinforced its positions in 2015, with the addition of 403 more members to its global network. Of all these new addresses, 130 are located in Spain, and 273 in some 29 countries in Europe, Americas, Asia and Africa.
The Châteaux & Hôtels Collection adopted a radically different strategy in 2015, aiming to clean up its network rather than fill out its supply. The brand has 55 fewer properties than last year, marking the group's desire to raise the level of requirements to become a member. The portfolio of the upscale network represents a capacity of 8,170 keys as of January 1, 2016, or a slight drop by 3.2% with respect to the previous year. For its annual convention in October last year, Châteaux & Hôtels Collection expressed its will to modernize is operations with a technological approach. A new reservation system should soon be available to its hotel-members, offering a unique interface to manage their distribution on the MICE, Corporate, leisure segments, gift boxes and on chateauxhotels.com. In addition, two new support functions should be implemented: a recruiting platform is under development to help hotels hire qualified personnel, while it will develop a training program in the course of the year 2016 to train 3,000 collaborators by 2018.
With fourteen additional members added to its ranks last year, Contact Hotels is at the bottom of the podium, and posts the second strongest growth in the ranking in terms of number of rooms (+5.4%), with a total capacity of 7,837 keys. Next are French networks Hotels & Preference (7,129 rooms, +2.9%), Citotel (7,014 rooms, +5.3%) and Relais et Châteaux (3,339 rooms, +2.6%), that all succeeded in gaining new members in 2015, as they capitalized the positive supply trend of consortia in France.
Three networks from the United states complete the Top 10 as of January 1, 2016: Leading Hotels of the World, with 25 properties in France, Preferred Hotels, whose supply grew despite a minor trim to its supply, and Small Luxury Hotels of the World, which continues to expand internationally and now has 47 hotels on the French market.
Methodology: in the second position in the ranking of consortia last year, the Société Européenne d'Hôtellerie (SEH) is no longer included in this ranking. The group's strategy and operating mode is now closer to that of hotel chains, so its hotel supply is now listed in that category.
- 2015: French hoteliers mark a balance within contrasting circumstances
- French Luxury Hotels and Palaces in 2015: diverging trends for activities
- 2015 in Europe: hotel KPIs continue to grow, driven by southern countries and CEECs
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