Voluntary chains, labels and franchises, new challenges to be taken up to make a mark on the international scene and continue to perform. Brand identity, product and service quality management, distribution and awareness... What are the approaches and strategies?
In 2018, SEH changed its brand identity, an in-depth reflection to reposition the group's properties, rethink segmentation and change its brand image. Hoteliers are now promoted for more direct contact with the customer. What results after 6 months of changes?
In 2018, Logis launched an ambitious action plan for its hoteliers (training, central purchasing, launch of corporate advatages, etc.), a new product Auberge de Pays by Logis, a new brand Logis d'Exception, a merger with Citotel. What are the next steps? What are the priorities? What strategy for the coming years?
With a +6.3% increase in the number of rooms in France in 2018, the American brand Choice Hotels is continuing to develop in France and Europe. How can we make a difference? What are its levers for progress? What strategy for its brands? Which program to win customer's loyalty?
When Marc Plisson took over as head of Akena Hotels, his objective was to accelerate the development of the network. 2018 was the year of the creation of a new design for the Akena hotels, also the year of the merger with Fast Hotels. What synergies were found? What ambitions? How to find your place?
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